Chilli Beans announces your new campaign, which this summer, comes with inspiration in the seven seas, in a scenario where templates appear using brand while get a ship for boarding passengers. The creative process was developed by FractaMoma, advertising agency of Chili Beans, in collaboration with Facebook Creative Shop, dedicated also to Instagram.
“We are very happy with the result of this campaign that conveys the DNA of Chilli Beans brilliantly,” said Caito Maia, creator of the brand. The pictures and videos will be aired on Rede Globo and published on the internet.
“It was a challenge to create this campaign, which was a collaboration of the team of Instagram. This channel requires a language all their own and high visual impact, and of course we added good doses of Chili,”says José Caporrino, Creative Director of FractaMoma.
The glasses that adorn the campaign are on sale in stores Chilli Beans, designed by the designers of the brand. Chilli Beans, glasses and accessories present in nine countries, presents weekly options with new products to suit everyone who wants to spend the summer well protected.
Factsheet Of The Campaign: Creative Director: José Caporrino
Art direction: William Albinus
Creating Instagram: Rafael Prellwitz
Photos: Marlon Brambilla
Video: Digital Window – Mauricio Jordy
Planning: Ana Caporrino and Jessica Aguilar
Instagram Planning: Renato Castro
Stylist: Daniela Garcia
Make-up & Hair: Gabrise Fiordelísio
Models: Christian Reginato-Closer Models, Felipe Guerra – Mega Model and Svetlana-Closer Models.
About Chilli Beans
Chilli Beans started its activities at the end of the ‘ 90, under the command of businessman Caito Maia. More than 15 years later, and today the largest consolidated network specializing in shades of Latin America, the company has 620 points of sale, including Brazil, Portugal, United States, Colombia, Kuwait, Peru, Abhu Dhabi and Mexico. With a strong presence in California, in the United States, the brand opened in December 2014 the first international Flagship, in Santa Monica.
Having the fast fashion as business platform, launches weekly ten models of sunglasses, five and three watches of degree holders. It is worth remembering that Chilli Beans pioneered the concept of self service optics, which allows the client to handle and try the products, and also the first brand in the segment to inaugurate a customization that allows the customer to manufacture their own glasses. Recently, the brand was voted best franchise of Brazil, by the Brazilian Franchising Association.