- Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories.
- The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value.
Shoes, clothing, accessories, sports
Time and place: 1948, Germany
Early products: clothing, shoes
Founder: Adolf Dassler
Herzogenaurach, Bavaria, Germany
£70 – £190