- – Police announce Brazilian football player, Neymar Jr, as the new Global Brand Ambassador for 2014. Neymar Jr follows in the footsteps of past Police ambassadors including Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
- – Police celebrates its unique nature by presenting its apparel collection. This important debut will come after a long research and development initiative, all of confirm Police as an increasingly significant lifestyle brand.
Time and place: 1983, Italy
Early products: apparel
USD 90 – USD 150
Germany, Italy, Russia, Spain, Japan, France, China, Brazil, etc.