Very popular in the 50s and 60s, the Clubmaster from Ray-Ban has been an authentic representative of the browline glasses, glasses whose frame had the top similar to the shape of the eyebrow (brow) and now, thanks to the series MadMenand other impulses miss the good old days, stands out as one of the frames favorite, next to the model Wayfarer and Aviator.
The first company to manufacture this type of glasses, still in 1947, it was called Shuron Ltd., but with the acceptance of the public, both male, and female, does not take long for various brands began to produce pieces with similar design. It was so successful that the browline glasses accounted for half of the sales of sunglasses in the USA, with the Shuron selling 16 million units from 1947 to 1971.
However, in the decade of 70, the model lost its appeal for the glasses with the metal frame, being considered old-fashioned. The model until recently, used by personalities ranging from Malcolm X to the General Sanders (yes, the founder of KFC!) it came to be deprecated by the young people. Who rescued the sunglasses browline in the 80’s was precisely the Ray-Ban by means of product placement in dozens of blockbusters in the cinema, by placing the Wayfarer, Aviator and Clubmaster – which, curiously, only received this name in this time! – of the votes on the list of the most sold.
With a combination of plastic and metal, the browline glasses have their lenses fixed on a thin metal frame that, in turn, is inserted in 2 pieces of acetate that are reminiscent of the two eyebrows, and are united by a small piece also metal that is on the nose. The rods are plastic in most of the times, reminding the Wayfarer, by making a curve that helps with the glasses pinch behind the ears.
After a successful campaign to bring back their classics in the 80s, Ray-Ban seemed to have spent the whole survival of the Clubmaster , and in the 90’s, the frames are ultra light, with a futuristic design, were chosen as protection for the eyes. It seemed that the future of glasses which have been successful in decades past was not the best.
But behold, come the year 2000, and with them, a new look on fashion, style and design the clothes with the trim off and exaggeration of the decade of 90 gave the space a modeling more finely tuned and elegant, suddenly the costumes were more close to the visual of the decades of 50 and 60, jaquetões pants and baggy have been replaced by suits slim fit shirts and made to measure, there was no way a man dress this way to use a glasses sporting, in addition, movies and series exalted the classic style and unsurpassed accessories such as hats, watches and, of course, dark glasses as the charismaticClubmaster, placing the new in the list of the most sold.
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